“GOOD TO GREAT”
212°
AT 211 DEGREES, WATER IS HOT.
AT 212 DEGREES, IT BOILS. AND WITH BOILING WATER COMES STEAM.
AND STEAM CAN POWER A LOCOMOTIVE.
ONE DEGREE
Raising the temperature of water by one extra degree means the difference between something that is simply very hot and something that generates enough force to power a machine – a beautiful, uncomplicated metaphor that ideally should feed every endeavor – consistently pushing us to make the extra effort in every task we undertake. 212° serves as a forceful drill sergeant with its motivating and focused message while adhering to a scientific – natural law. Why do you enter into any activity with anything but a COMMITMENT to achieve your objective – not a desire to achieve your objective, but a commitment? 212° is not only a message of action – it’s a message of persistent and additional action - the continual application of heat (effort) to whatever task or activity you undertake in order to achieve not only the primary objective you seek, but reap the exponential rewards that are possible by applying one extra degree of effort.
- Sam Parker & Mac Anderson |
